Tag Archives: marketing

After the Primark result, what’s next?

Mumsnet strikes again. Picking up on the distaste felt by so many parents, the powerful Mums’ website was at the forefront of pressurising Primark into discontinuing padded bras for 7 and 8 year olds.

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After Chelsea v Barcelona, do brands want the passion of football?

Take it from me, there were highly-charged scenes at Stamford Bridge last night after we were denied a number of nailed-on penalties ultimately leading to the cruellest of defeats in the 3rd minute of extra time. I’ve rarely, if ever, felt as low after a game. You can’t help feeling that this was the result that UEFA really, really wanted.

Read more on After Chelsea v Barcelona, do brands want the passion of football?…

Twitter is really really great…..for porn!

In the brilliant musical Avenue Q, Kate and the Trekkie Monster sing about the internet.”There’s always some new site….for porn, I browse all day and night….for porn, I’m surfing at the speed of light…for porn.” You get the idea.

Read more on Twitter is really really great…..for porn!…

Age Concern’s Heyday is a warning to all charities

I’m 50 later this year. It is therefore with a personal interest that I read today of the Charity Commission report into Heyday, Age Concern’s membership project for those aged 50-70. The seeds of disaster surely lie in that very statement. Is someone around 50 really thinking of themselves of “approaching retirement” as the charity seemed to suggest? Maybe that’s one reason why Heyday only attracted 40,000 members, rather than the planned 3 million? They did spend £22 million getting there, though.

Read more on Age Concern’s Heyday is a warning to all charities…

Unlike Kingston Smith I’d back independent agencies to flourish

Marketing Direct’s ever watchful Noelle McElhatton reports that “profits at independent agencies fell 37% in 2007″ according to the latest Kingston Smith report. On the face of it, this is ‘bad news’. Despite notable exceptions – Kitcatt Nohr and Partners reported a 20% increase in profits – the inference is that we independents are not managing our businesses well.

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What will marketing do for Brown, Cameron and Clegg in the election?

It’s the ads wot dun it for Obama. With $150m he massively outspent McCain. On TV, phone calls, mail, online ads, networking, virals, press, PR etc….He spent over $2 million on Google alone. Advertising plays a huge part in US elections. But it hasn’t yet here.

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Is your direct marketing or digital agency ready for recession?

The credit crunch is sinking
its teeth into agencies. On the streets of Soho we’ve witnessed a depressing
number of agencies close or merge while from others we hear sorrowful tales of
job losses. Others claim to be doing well and perhaps they are.

Read more on Is your direct marketing or digital agency ready for recession?…

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